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Sandra Witzel

Champion of inclusive leadership and strategic insight across transport and technology

Named one of the ‘Most Influential Women in Mobility 2023,’ I combine commercial acumen, marketing expertise, and a lived commitment to accessibility to help organisations thrive in rapidly evolving markets.

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As an experienced Non-Executive Director, Board Chair, Committee Member, and Executive Director across public and private sectors, I bring a holistic, international perspective to board rooms and businesses.

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A Bit About Me

With both UK and international commercial experience, I dedicate my career to driving strategic growth, championing diversity and inclusion and fostering resilient governance structures. My roles range from serving as Executive Director & CMO at SkedGo, a leading travel technology provider, to acting as a Non-Executive Director at Transport Focus, where I ensure the passenger voice remains central in shaping transport policy.

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In addition, I bring experience as Chair of the Research Institute for Disabled Consumers (RiDC) and Co-founder of Women in Mobility UK, leveraging my personal experience with disability to advocate for more inclusive, equitable mobility solutions. Whether it’s guiding strategic decisions in a high-growth SaaS environment or steering board-level discussions on strategy,  risk management and governance, I’m committed to helping organisations excel.

Areas of Expertise

Board Governance and Risk Management

Strategic Marketing and Global Expansion

Diversity, Equity & Inclusion Advocacy

SaaS and Transport Technology Leadership

  • Robust Governance Structures: Ensuring compliance with regulatory frameworks and ethical standards.

  • Strategic Risk Oversight: Identifying potential pitfalls and implementing proactive solutions.

  • Committee Leadership: Experienced in steering committees focused on audit, risk, and stakeholder engagement.

  • Brand Building: Successfully positioned global brands in competitive markets, driving measurable ROI.

  • International Networking: Developed partnerships and collaborations across Europe, North America, and Asia-Pacific.

  • Data-Driven Insights: A strong advocate for leveraging analytics to inform marketing and expansion strategies.

  • Accessible Mobility: Bringing lived disability experience to shape more inclusive product, service and policy solutions.

  • Equity Frameworks: Certifiably trained in DEI principles, with practical implementation across SaaS and tech industries.

  • Cultural Change Management: Supporting organisations in building inclusive cultures that attract and retain top talent.

  • Executive-Level Tech Expertise: Leading product development and go-to-market strategies for software platforms.

  • Innovation-Driven Mindset: Adopting cutting-edge solutions to stay competitive in fast-evolving mobility sectors.

  • Stakeholder Collaboration: Harmonising cross-functional teams, from developers to policy-makers, to scale effectively.

Current roles

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Ambassadors for Diversity in Transport logo

Transport Focus

Research Institute for Disabled Consumers

SkedGo

#DiversityInTransport EU Initiative

Board Member

Chair

Director, CMO

Ambassador

  • Board Influence in Transport Sector: As a Non-Executive Director at Transport Focus, I’ve contributed to strategic planning and policy recommendations directly impacting millions of passengers.

  • High-Profile Advocacy: Voted as one of the ‘Most Influential Women in Mobility 2023,’ recognised for elevating discussions around accessibility and diversity in transport tech.

  • SaaS Growth Leadership: At SkedGo, I led marketing efforts that expanded the company’s global footprint, resulting in strategic partnerships and increased market share.

  • Influential DEI Initiatives: Co-founded Women in Mobility UK, creating networking, mentorship and visibility platforms for women in the industry.

  • Governance Excellence: Streamlined board processes and re-set strategic objectives as Chair of the Research Institute for Disabled Consumers (RiDC), aligning organisational strategy with stakeholder needs.

Notable Achievements & Impact

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Women Who Move Nations 

The Public Transport Podcast

I recently joined host Michelle Batsas on Episode 3 of the Women Who Move Nations podcast to talk about why accessibility, inclusion and sustainability sit at the heart of my work. In the conversation I share key moments that shaped my leadership journey and how my own experience as a disabled traveller drives my commitment to mobility justice. If you’d like to hear the full discussion, you can listen to the episode here:

Driving Governance and Inclusive Growth

I combine holistic governance expertise with commercial and marketing acumen gained as a CMO and Executive Director in global tech companies, helping boards navigate complex regulatory landscapes while driving revenue and market share. My inclusive leadership philosophy - shaped by lived experience of disability - resonates with diverse communities and fosters equitable, forward-thinking cultures. Backed by a proven track record in transport and SaaS, and recognised as an influential leader in mobility, I deliver both strategic foresight and tangible results for organisations poised to innovate and evolve.

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